Brand. Content. Digital.
Longbow is a big picture marketing firm with award-winning creative services.
Building from your corporate identity and branding—every project we work on helps you get where your company needs to go. Internet, print, presentation or events all contribute to your corporate goals. See the big picture, understand your strengths and promote your business.
Who we are
Longbow is the culmination of years serving corporations, as creative director and in marketing roles.
During the tech boom we made new companies working for a tech incubator. From identity to product, sales pitches to investor relations, we were an in-house Ad and PR agency.
Longbow grew out of the Creative Services department that served technology firms, entrepreneurial start-ups and venture capitalists. We’ve helped craft investor pitches, brand new ground-breaking products and companies and managed all the marketing and promotional services. We managed agencies and in-sourced countless tasks—and provide a better model—a better way of playing the ad/pr game. Leverage our experience to refine your business.
At Longbow we work with many diverse partners, and gain our clients access to a network of talented people–people who’ve earned our trust. Our firms provide a broad array of complimentary services and extend the scope of each company dramatically. Lean and mean with trivial overhead, we together focus on branding, marketing and promoting your organization.
As contract, outsource or in collaboration with your team, we have serious expertise in Internet design and development, eCommerce, SEO, writing, editing and content marketing, print design and brokering, event marketing, and promotional products.
We’re also connected to an array of third party vendors. Leverage our connections to event organizers, publishers and advertisers, digital signage, printers, large format print, and promotional products—just to name a few.
Origin Story
With deep roots in the venture capital world, Longbow was born out of the Creative Services department of technology incubator, XLVision. Every year, we’d pair an unmet market need with a revolutionary technology, creating a new company. I built an in-house agency that served these businesses, from first stage identity and product branding to managing internet, print, event, public relations and investor communications. At its height, we served 12 technology startups and two parent companies.
From this background, we often collaborate with our partners to create ventures where and when opportunity presents itself. Some are marketing test beds, others SEO and search exercises. Our love for building brands and eye for the possible has allowed us to work with a diverse group of entrepreneurs.
Timeline
In 2022-2025, we worked with Pastor Paul Rosbury and the Tapestry Network—a group of faith working to restore biblical principles in our culture. We work with many groups of faith, including TP USA Faith and their Brevard County Hub.
In 2022 and 2023, Eric worked with Rock Paper Simple, as Marketing Director. It was not easy managing twenty millennials, but I tried my darndest to instill dedication and work ethic. I reigned in account management and focused on client retention. After a Bud Light incident with a local dining establishment split the team, it was time to move on.
In 2020, as COVID shut down and slowed economies around the globe, we created Brevard.Biz to help local restaurants communicate to locals. We wanted to help our neighbors stay in business in the downturn.
In 2018, we created PracticeDev, based on our work with Interactive Legal, Estate Planners and Elder Law practices, to focus specifically on digital marketing and site building for legal and financial professionals. Based on GreenDev, it’s a deep dive into practice development.
From 2017 to 2023, we built a new web platform for Interactive Legal, replacing five aging systems, that included hundred of articles, webinars, video, and legal knowledge base for Elder Law and Estate Planning firms.
In 2017, we launched GreenDev, focused on site building, conversion and built for search and paid advertising. The concept is a clean, simple web building. Starting with a great base hosting package, we include maintenance, updates, security, backup and recovery, as well as Google Search Console and Analytics setup. From this base we provide content, SEO, social and paid ads. It’s focused on professionals who need more than a brochure site. The brand lets us show internet expertise in the endless pursuit of results in the form of conversions.
In 2016, we launched Gravital Digital, focused on analytics, search and paid advertising. Partnering with California-based Gravital Analytics, we’re able to offer current, best practice offerings. Our love for research, competitive analysis and business intelligence is paired with co-founder Steve Parker’s expertise and insatiable inquiry into the rapidly evolving world of mar-tech apps and tool sets.
In 2015, we launched Epic Decal, a brand that provides vinyl decals for vehicles and fleets, interiors and storefronts. Making stickers is just our kind of fun as graphic designers and brand builders.
From 2012-2016, Eric served as Marketing Director for Artemis IT, a regional MSP. I had partnered with Artemis since 2001, working out of their offices for many years. We rebranded the company, created a testimonial based ad campaign, and built their offering base, complete with collateral and web that promoted all they do, from the perspective of client needs.
We attacked the ADDY Awards, winning 24 Gold and Silver Addy’s in three years, including Best of Show: Digital, to promote their eight person web development team.
In 2012, we created Start Engraving, promoting engraved consumer products. the machines that create them, and engraving supply. At the time we served an online retailer, Custom Engraving Company, focused in the space and our site was built as a search test bed, targeting business owners looking for franchise opportunity.
In 2009-2010, Eric served as Marketing Manager for Availity, a healthcare insurance clearing house. From cohesive marketing collateral that powered 40 sales reps, to managing their marketing website, and managing 61 events that included HIMSS, we produced an enormous body of work. And I managed user communications for 125,000 users, reforming how they used bulk email marketing. They hired three people to replace me.
In 2009 the City of Ft. Lauderdale, Florida commissioned us to build GreenFtLauderdale as a part of our locally focused green sites initiative. We helped launch the City’s Earth Day event and managed it for several years after in Stranahan Park.
In 2007-2008, we worked previously with National City branding their Health ePay offering, a huge integrated media campaign in 2007-2008. We created similar collateral for MedAI. All incredible experience in the insurance/pay side that led to work at Availity.
In 2006, we collaborated on a clean printing initiative, called Hopper Press, connecting designers, print buyers and print shops with best practices that promote efficiency, clean tech and better materials, papers and inks. Partnering with local printers, we were able to share design and printing methods that used less inks with alternatives to harsh chemicals and solvents in the print shop.
In 2004, the Longbow brand was created. Our previous company was named EricArt, with focus on design. After the tech crash and 911, Eric had offers in New York, DC, and for an airline. Instead, we started Longbow and stayed in Florida’s Space Coast.
Early clients included Kwittken & Co., Mantas, and Automated Trading Desk, people we had served at XL Vision.
In 2004 and 2005, we launched GreenBrevard and GreenOrlando, publications focused on sustainability, green building, cleaner living and alternative energy. Working with Community Greenhouse Foundation, a 501(c)(3) green building facilitator, we attended events all over the East Coast and worked with amazing groups like Ecobuild America, Southface Energy Center and Georgia Tech Research Institute.
We helped open 3 USGBC chapters in the state of Florida. And, we published over 200 original articles, with over 75 local authors in the first few years.
In 2001, Eric helped a startup called MyHIPAA.com grow into Emerson Strategic Group. With expertise in HIPAA, we built it into a leading consultancy, helping hospitals, chains, and provider offices prepare for the electronic healthcare revolution. ESG was acquired in 2025.
In 2001, we founded Giant3, which formed the basis of how we work with others and continue to this day. Super collaborative, we work with many people, creating opportunities larger than ourselves. Imagine meeting a client with three creative bosses, all with different , complimentary skill-sets, to address your problems and meet your needs.
From 1998-2001, Eric directed marketing and creative services for twelve startups and two parent companies at XL Vision, in the Venture Capital space, serving tech incubators and investment groups Safeguard Scientifics, IncuVest, VennWorks, and Amphion Innovations.
Eric started as a Marketing Manager at Presideo (Integrated Vision), and was soon tapped to found and lead an internal ad agency at parent company, XL Vision. We provided branding, web, SEO, print, event, marketing, and advertising services.
In 1998, Eric was Creative Director at Too Good for Drugs, creating curriculum for their K-12 drug and violence prevention and wellness programs.
In 1998, EricArt was incorporated. We have been building websites and managing print, professionally, since 1994. Branding, illustration, and graphic design were core capabilities.
From 1992-1998, Eric was Creative Director at Colorvision (Amazing Pictures), who does novelty portraits at theme parks, casinos, and upscale venues, including Walt Disney World, Sea World, Universal, Six Flags, MGM Grand, Planet Hollywood, and Hard Rock Cafe.
We worked with many licensors, including Lucasfilms, creating product from their still photo portfolio; imagine getting a box in the mail with three full binders of slides, from the original three Star Wars movies, photos that few have seen.
Highlights included working with legendary illustrator Ralph Kent at Disney, who was a pen pal with Walt as a kid.
Eric performed photo shoots at Planet Hollywood and Hark Rock Cafe, Orlando to create products in their venues, we pioneered digital cameras with Kodak and Fujix, and we took die sublimation printers to a new level.
In 1992, we partnered with Atomic Pharaoh Comics and built Blue Earth Press, Eric’s first corporation. We performed print and prepress, coloring comic books. Highlights included coloring seminars at San Diego Comic Con and working with notables in the comic industry. We published Frank Frazetta Fantasy Illustrated (look that one up), and helped promote Mega Con (Orlando Con).
Our love for community
We’re passionate about the communities we live in and contribute back in many ways. Leadership at Longbow has served and supported many not-for-profits and civic organizations through board membership and active participation.
These include Tapestry Network, Seminary Covenant Community, Global Liberty Alliance, UCF Alumni Space Coast, Sea Turtle Preservation Society. United Way, 211 Brevard, Tourette Syndrome Association of Florida, Children’s Home Society, Boy Scouts of America, American Advertising Federation, several chambers of commerce, and many groups of faith (local, regional and international).
We have a heart for our community and it shows.
With our brand, Epic Decal, we worked with Make-A-Wish Foundation and Giant Recreation World create a real-life Barbie™ Camper.
Winning Awards
For 2000-2020, Eric has been connected to the American Advertising Federation including serving as President of the Space Coast chapter.
Dialed into the pulse of the AD, PR and marketing world, AAF hosts the American Advertising Awards, a three tier competition with over 40,000 entries each year. Creatives vie for Addy Awards at your local club, then on to district and finally to national.
Our work has earned 26 Addy Awards, Gold and Silver, a District Silver Addy, one Best of Show: Digital for internet, responsive design, advertising, branding, and integrated marketing campaigns. Other awards we’ve earned include Image Award and Judges Choice Award from Florida Public Relations Association.