Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Tag: integrated marketing

  • Integrated Marketing includes Site, Print and Outreach

    Consistency across all media

    For this medical device hardware provider, DTx needed to unify all the materials and tools they use to talk to their customers and prospects.

    Longbow believes in integrated marketing. Integrated Marketing is a catch phrase that simply means, all your promotional tools and communications are in sync and follow the same style guidelines. Being “on-brand” is critical for any company, and we talk about integrated marketing at Longbow because it’s fundamental to the way we do business—and save you money.

    Different media means different design sensibilities. What sounds simple is hard to pull off. Web and digital have different calls to action than a print piece. An ad in a magazine or local Business Journal need to elicit a response that’s not the same online or on your social channels. Add trade show to the mix and all bets are off. Each media requires different outcomes, but the creative can all start from one source. And that’s where we save you time and money.

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  • Focused Product Sheets

    Arm your sales team with the materials they need to produce results.

    Product sheets arm your sales force with a cohesive, concise tool that enables you to better market. They are the one piece of print collateral that should be updated and altered as often as your marketing team changes course.

    The key to a good sell sheet or product slick is focus. Communicating your message is critical. Working with many technical companies in diverse markets, we see similarities. It’s easy to tell all the things you can do, but how does your product or service fill the needs of the customer? When you can turn around your way of thinking and look what a user needs, you start to get on better footing. Talk to your customers, find out what moves them and you might just discover a new market or ways to tweak your offering for bigger impact.

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