Does your site drives less customers and leads than it used to?
A website is essential for any business looking to grow sales, but simply having a website is not enough. If you site isn’t performing, then what you’re missing is digital marketing.
Search engines are the new yellow pages. Does big tech have their thumb on the scale, when it comes to your business getting found online? The answer is yes, but it’s surprisingly easy to rank in search engines. But, you have to compete!
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Digital advertising has come of age in every market and it’s changing the business landscape. The reason for this is simple: All search is local. Understanding this and how it impacts your sales is a key to changing the equation in your favor.
Most professional service firms still do business the old fashioned way, and while networking, chambers, and word of mouth referrals still works, they will not get you found on Google.
If all search is local, then how do big national firms outrank me?
It’s because they advertise. Their websites are optimized, their content marketing never stops. Their Social Media is extensive and they pay for the privilege of coming up first in search. And it happens with such regularity that you’re pushed to the second, third, and fourth pages in search returns—if you rank at all.
But fear not, all hope is NOT lost. You just have to play the game. When it comes to local search, when you compete, the big guys can’t beat you. Yet, most small businesses don’t even try, and wonder why they lost market share.
Consider these truths
Content is King
In 1996, Bill Gates coined the phrase. We think original content is king. This quote is very often used to that unique, high-quality, interesting and relevant content contributes significantly to the success of companies on the Internet. Content marketing and SEO are essential to being found in search.
Online advertising works
There reason Google dominates search and online advertising is because it works. Google and You Tube Ads are not cheap, but they are effective. Most small businesses can’t justify a few thousand dollars a month in ad spend, but the ones that do understand that it’s essential.
The learning curve is what hurts. It’s expensive and when you try and do it yourself, well, you learn why it’s a profession.
Social Media has always been “Pay-to-Play”
Facebook was never really designed as a place to share your lives with friends and family. Social platforms exist to determine which ad to serve you, period. Understanding this, helps us to use each channel, better, and more effectively.
If you are not spending on social media, you’re missing out on reaching thousands of potential customers. And the 600 lb. gorillas in your market are. That’s how they win in our local area. Their content and ad spend is used to take over your local market.
When you compete, you see that advertising works and all the services we provide have meaning and ROI.
Now, add AI to the Mix
But wait, it gets worse… or better, depending on your perspective.
Factor in AI to the equation and see how the threat increases. What does Artificial Intelligence in marketing today mean for us?
We compete against every nation in the world, to land each website and digital marketing client. Not long ago, it was nearly impossible for a web company outside of the US to provide value for a local, small business. And that’s because they just don’t know how to speak to, or market your services. The culture divide is too wide and we see that every time we’re stuck on the phone with customer support from another country.
But now, with the help of AI, out of area competition can speak in your language. They can sound local and look local. The big guys are making it easier and lowering their costs to reach our local audience. And again, they’re winning—until you compete.
Whole industries are transforming or trying to. As a marketing guy, I see huge agencies buying up small firms like mine, for market access, but they underestimate the agency model. I’ve been building the web, professionally, since 1992. At every stage, I’ve had to compete with new tech, innovation, and foreign firms seeking a share of our local markets. But none of this can compete with a local professional who knows their market.
It’s the same for search. The prescription for you is to begin to compete online and it starts with your website, the thing you own.
Conclusion: Pretty websites aren’t enough
At Longbow Strategic Group, we understand that a visually appealing website is just the beginning. While anyone can build a pretty website, the real challenge is to make it work as a powerful tool for your business. That’s why we go beyond aesthetics to design, build, and promote websites that not only look great but also deliver results.
Our experienced designers and developers specialize in creating modern, user-friendly websites that are tailored to your unique business needs. Whether you’re a small startup or a large enterprise, we work closely with you to understand your goals, target audience, and brand identity to create a website that reflects your vision and drives results.
As you work with us, you keep local dollars in our market. We do not outsource, but many do.
One of the key pillars of our approach is performance. In today’s fast-paced digital landscape, users expect websites to load quickly and seamlessly across all devices. Slow loading times can significantly impact user experience and drive potential customers away. With our expertise in website optimization techniques, we ensure that your website loads lightning-fast, keeping visitors engaged and reducing bounce rates.
Web Promotion Services
Building a website is only the first step, promoting it effectively is even more important.
With our comprehensive digital marketing services, we help you grow your business, increase your online visibility, drive targeted traffic to your website, and ultimately, convert visitors into loyal customers.
- Search Engine Optimization (SEO)
- Content Marketing (SEM)
- Social Media Management, Boosts, Ads, and Re-targeting
- Email Campaigns and Newsletters
- Traditional Advertising and Direct Mail
What sets Longbow apart is our commitment to delivering measurable results. By analyzing key metrics such as traffic, conversions, and engagement, we analyze and refine what we do for continual promotion.
Digital Marketing is more than your website. Don’t settle for an under-performing website, instead, rebuild with a powerful digital presence that drives real growth. Partner with Longbow and unleash the full potential of your business.
Contact us to learn more about our website design, development, and promotion services.
