Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Author: Eric Needle

  • A Focus on Advocacy

    Representative democracy works

    When groups of like minded people work together on common causes, legislators hear our collective voice. Building relationships with our state and local reps informs us and opens the dialog, so our organizations can be heard.

    As President of the American Advertising Federation (AAF) Space Coast, our delegation led advocacy efforts, along with our other local clubs and the Fourth District, which represents 21 clubs in the State of Florida and the Caribbean. We perform advocacy, working with State legislators to ensure our members have a voice representing the interests of the advertising industry. Advocacy energizes your organization and connects them to the greater community.

    (more…)

  • The Benefits of Addy Awards

    American Advertising Awards for the Win

    The Addy™ Awards, or the is the world’s largest advertising competition with over 40,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968.

    The Addy Awards are unique among other advertising creative competitions—with three levels of judging: local chapter, regional, and national. Winning an Addy at each level qualifies the work to move up to the next tier. Awards are given at the Silver and Gold level for both professional and student entries. Our chapter, on the East Coast of Florida, chooses judges from outside our market—advertising and marketing creatives who are familiar with the Ad Fed.

    (more…)

  • American Advertising Awards 2015

    The Addy Awards recognize the best in advertising.

    Artemis IT, Brevard’s leading IT provider was recognized for their Internet development and responsive design work at the Addy Awards in Cocoa Beach, Florida. Their work was completed for clients LEAD Brevard, Power Corporation of America, and Brevard Family Partnership.

    Eric Needle, Longbow Founder, served Artemis as Marketing Director for three and a half years. As markting consultants, Longbow goes deep for it’s clients and often we’re asked to come on as a focused role.

    The Addy Awards presented Artemis with an opportunity to show the community our expertise in web development and responsive design. The exposure they receive from the awards and public relations after the event, augments their ad spend. It’s a very cost-effective way to promote. Even better, it shines a light on our clients and builds morale internally.

    (more…)