Branding is Integrated
The word branding has become commonplace, yet few organizations really tap into the full potential of their brands. Branding is really a very simple practice. Ranchers of the American frontiers marked their cattle with a distinctive mark, a brand, to be able to tell them apart at a crowded marketplace. Today, your brand is no different.
We mark our company, our products and our services with a brand. We call these ideas about visual icons, logos, styles and cues your identity.
Branding is the consistent application of your identity. And it can mean more than just that mark, your logo. It can mean all your organization is, its mission, its goals and vision. Well crafted branding goes beyond the logo.