Vector art, for the win.
Illustration tells a story about your product.
Many of our clients need illustration and more often and not, it’s in a rushed scenario. Though Photoshop and raster image editors are great in a pinch, the power of vector drawing is worth the extra energy.
Adobe Illustrator, Macromedia Freehand and Corel Draw have long been valuable tools in the artist’s quiver. The value and reason for making vector art, though, is in the application. Vector illustration’s strength is it’s scalabilty and it’s for more than just logos.
To avoid technical, art, geek-speak, you can simply define graphic files as either being raster or vector. A raster file is made of lots of individual squares of color called pixels. Vector refers to a file composed of lines and points, curves and fills. The magic in vector is scalability. Raster is the format of choice for photos, while vector art can be scaled to fit on the side of a blimp, with zero loss of image quality.