Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Tag: internet

  • Designing an e-Storefront

    Focusing your site.

    Sites, and eCommerce sites in general, are an opportunity for a business to focus their offerings. When building an online storefront for Custom Engraving Company, we were challenged with an enormous task. How do you take all the products and services that the enterprise offers and organize it so customers can understand it?

    The heart of Custom Engraving Company is their incredible expertise and experience in the engraving business. Over the past 25 years, they have created a pantheon of brands and websites which promote their offerings. From the very focused autoplates.com, which markets car focused personalized items, to Imprint Promotions, it’s promotional products brand the central concept of personalization keeps customers flocking to the company’s websites.

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  • Integrated Marketing includes Site, Print and Outreach

    Consistency across all media

    For this medical device hardware provider, DTx needed to unify all the materials and tools they use to talk to their customers and prospects.

    Longbow believes in integrated marketing. Integrated Marketing is a catch phrase that simply means, all your promotional tools and communications are in sync and follow the same style guidelines. Being “on-brand” is critical for any company, and we talk about integrated marketing at Longbow because it’s fundamental to the way we do business—and save you money.

    Different media means different design sensibilities. What sounds simple is hard to pull off. Web and digital have different calls to action than a print piece. An ad in a magazine or local Business Journal need to elicit a response that’s not the same online or on your social channels. Add trade show to the mix and all bets are off. Each media requires different outcomes, but the creative can all start from one source. And that’s where we save you time and money.

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  • The Power of Being Different

    Differentiating your business. Contrast is Critical.

    How do you show the world that you’re different from all the rest? We live in a noisy world full of flashy media and push advertising. To compete, to retain market share, everyone is yelling louder, turning up the volume… and saying less and less. In a noisy marketplace, how do you get noticed?

    So how do you rise above the noise?

    How do you get people to notice what your organization is doing? In marketing we call it differentiation. Not only do you have to be creative, you need to understand your market, in order to stand out from the other guys.

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