Consistency across all media
For this medical device hardware provider, DTx needed to unify all the materials and tools they use to talk to their customers and prospects.
Longbow believes in integrated marketing. Integrated Marketing is a catch phrase that simply means, all your promotional tools and communications are in sync and follow the same style guidelines. Being “on-brand” is critical for any company, and we talk about integrated marketing at Longbow because it’s fundamental to the way we do business—and save you money.
Different media means different design sensibilities. What sounds simple is hard to pull off. Web and digital have different calls to action than a print piece. An ad in a magazine or local Business Journal need to elicit a response that’s not the same online or on your social channels. Add trade show to the mix and all bets are off. Each media requires different outcomes, but the creative can all start from one source. And that’s where we save you time and money.