Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Tag: public relations

  • The Benefits of Addy Awards

    American Advertising Awards for the Win

    The Addy™ Awards, or the is the world’s largest advertising competition with over 40,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968.

    The Addy Awards are unique among other advertising creative competitions—with three levels of judging: local chapter, regional, and national. Winning an Addy at each level qualifies the work to move up to the next tier. Awards are given at the Silver and Gold level for both professional and student entries. Our chapter, on the East Coast of Florida, chooses judges from outside our market—advertising and marketing creatives who are familiar with the Ad Fed.

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  • Integrated Marketing includes Site, Print and Outreach

    Consistency across all media

    For this medical device hardware provider, DTx needed to unify all the materials and tools they use to talk to their customers and prospects.

    Longbow believes in integrated marketing. Integrated Marketing is a catch phrase that simply means, all your promotional tools and communications are in sync and follow the same style guidelines. Being “on-brand” is critical for any company, and we talk about integrated marketing at Longbow because it’s fundamental to the way we do business—and save you money.

    Different media means different design sensibilities. What sounds simple is hard to pull off. Web and digital have different calls to action than a print piece. An ad in a magazine or local Business Journal need to elicit a response that’s not the same online or on your social channels. Add trade show to the mix and all bets are off. Each media requires different outcomes, but the creative can all start from one source. And that’s where we save you time and money.

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  • Managing the News

    News is a powerful medium.

    It can help tell your story and illustrate who you are, who you’ve worked with, and where you’re going. And yet, many organizations don’t effectively use public relations to communicate.

    The press release is a simple tool that helps get the word out. Using news as a part of your marketing strategy has many benefits, yet it’s often hard to quantify them or get the bean counters to foot the bill. I tell you today, though, that I’ve found news to be much more effective than advertising.

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