Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Author: Eric Needle

  • eMarketing and Outreach

    As a medium, the internet is the most cost effective way to communicate with your users, customers, prospects and clients.

    Social media is the marketing buzz-word of the day, but unless you create content—unless you are making valuable news and resources available to your subscribers, then you’ve got nothing relevant to say.

    For Availity, a healthcare information network, Eric led the charge, directing their outreach and user communications from 2009-2010.

    From text heavy alert messages, we changed the way they spoke to their customers and prospects. Instead of blindly expecting our users to tune in, we created compelling messaging that addressed their needs and packaged it more like advertising than boring, technical alerts. Using visual ePostcards that linked back to their site, we projected a visual message that addressed needs. With simple linking to informative pages on the marketing website, usage was easily measured.

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  • Social Media Powered Outreach

    Green Futures wants restaurants to stop wasting their fryer oil.

    Driven to make biodiesel and partnered with a biodiesel refinery, Green Futures has a plan to turn waste oil into fuel. The concept is nothing new, though the way they go about it is special and benefits local economies.

    It’s true. Diesel engines can run on fuel made from used vegetable oil. Celebs from Daryl Hannah to our pals at GreaseCar.com know that it makes sense to run our cars on old french fry oil. But the idea hasn’t grown up that much. It hasn’t reached critical mass, even in an era of pricey petrol.

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  • Designing an e-Storefront

    Focusing your site.

    Sites, and eCommerce sites in general, are an opportunity for a business to focus their offerings. When building an online storefront for Custom Engraving Company, we were challenged with an enormous task. How do you take all the products and services that the enterprise offers and organize it so customers can understand it?

    The heart of Custom Engraving Company is their incredible expertise and experience in the engraving business. Over the past 25 years, they have created a pantheon of brands and websites which promote their offerings. From the very focused autoplates.com, which markets car focused personalized items, to Imprint Promotions, it’s promotional products brand the central concept of personalization keeps customers flocking to the company’s websites.

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