Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Category: Blog

  • Third Generation Portal

    Longbow announces the launch of GreenFtLauderdale.com, the third generation platform powering its green focused web communities.

    The Community Greenhouse Foundation’s Green Communities program provides residents, organizations and businesses of the community a resource to discover, educate, promote and communicate the benefits of a “greener” community and life in South Florida. We’re excited to announce a partnership with the City of Fort Lauderdale for the establishment of the first green city site, under our program.

    GreenFtLauderdale.com provides a conduit to learn, educate, promote and communicate the benefits of a greener community. The goal of the site is to provide communities with the resources and information related to sustainable green living and a more sustainable future.

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  • The Power of Being Different

    Differentiating your business. Contrast is Critical.

    How do you show the world that you’re different from all the rest? We live in a noisy world full of flashy media and push advertising. To compete, to retain market share, everyone is yelling louder, turning up the volume… and saying less and less. In a noisy marketplace, how do you get noticed?

    So how do you rise above the noise?

    How do you get people to notice what your organization is doing? In marketing we call it differentiation. Not only do you have to be creative, you need to understand your market, in order to stand out from the other guys.

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  • Building Niche With A Directory

    Member directories drive traffic

    Longbow and partners launch Get Green Directory, an online resource that promotes Green businesses. Sustainability-minded businesses care about what’s happening to the world they live in. Connected to the green building industry and the health and wellness worlds, Get Green Directory is built in sync with the Get Green Today Expo series.

    How do you show that your business cares?

    How can you tell your story, spread the word, about the good work, products and services you deliver? Get Green Directory is a relevant, online resource that helps bring together people who are working for a cleaner, greener tomorrow.

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