Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Tag: ecommerce

  • Competitive Advantage

    How do you help an online retailer build new revenue streams? You’ve got to focus.

    If you sell things online, then you know it is a constant battle to stay one step ahead of the competition. Forecasting sales and meeting goals is a roller coaster for any business, but if online sales are key to your strategy, your life can be pure chaos. Just a few short years ago, you could build a store, offer some products, and with a little energy, build a decent business selling wares online. The internet has been evolving so quickly, fire and forget strategies simply do not deliver anymore.

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  • Designing an e-Storefront

    Focusing your site.

    Sites, and eCommerce sites in general, are an opportunity for a business to focus their offerings. When building an online storefront for Custom Engraving Company, we were challenged with an enormous task. How do you take all the products and services that the enterprise offers and organize it so customers can understand it?

    The heart of Custom Engraving Company is their incredible expertise and experience in the engraving business. Over the past 25 years, they have created a pantheon of brands and websites which promote their offerings. From the very focused autoplates.com, which markets car focused personalized items, to Imprint Promotions, it’s promotional products brand the central concept of personalization keeps customers flocking to the company’s websites.

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