Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Tag: integrated marketing

  • American Advertising Awards 2015

    The Addy Awards recognize the best in advertising.

    Artemis IT, Brevard’s leading IT provider was recognized for their Internet development and responsive design work at the Addy Awards in Cocoa Beach, Florida. Their work was completed for clients LEAD Brevard, Power Corporation of America, and Brevard Family Partnership.

    Eric Needle, Longbow Founder, served Artemis as Marketing Director for three and a half years. As markting consultants, Longbow goes deep for it’s clients and often we’re asked to come on as a focused role.

    The Addy Awards presented Artemis with an opportunity to show the community our expertise in web development and responsive design. The exposure they receive from the awards and public relations after the event, augments their ad spend. It’s a very cost-effective way to promote. Even better, it shines a light on our clients and builds morale internally.

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  • Integrated Marketing is Branding, Branding, Branding

    Integrated marketing is something we’ve done for just about every client we’ve ever served.

    At it’s simplest, it’s applying a consistency across all your media and marketing efforts. When a company “speaks in one voice” all their materials are recognizable, at a glance. And the best benefit? It costs less, as we create one body of work from one creative session—and leverage that over different forms of media. From digital to print, signage and display to trade show—the public recognizes your organization, from a unity of design.

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  • Clean Corporate Image in All Media

    Integrated Marketing is speaking in the same voice, in all media to project a consistent message.

    With Corporate identity, it is critical to stay on task and keep all your marketing collateral and outreach on theme. Everything a customer or prospect sees need to be consistent. It needs to project the same values and messaging. The user should subconsciously know it comes from you. Everything we do at Longbow.net is focused on this—continual brand reinforcement and promotion. That’s the Brand and Content we talk about.

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