Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Tag: print

  • American Advertising Awards 2015

    The Addy Awards recognize the best in advertising.

    Artemis IT, Brevard’s leading IT provider was recognized for their Internet development and responsive design work at the Addy Awards in Cocoa Beach, Florida. Their work was completed for clients LEAD Brevard, Power Corporation of America, and Brevard Family Partnership.

    Eric Needle, Longbow Founder, served Artemis as Marketing Director for three and a half years. As markting consultants, Longbow goes deep for it’s clients and often we’re asked to come on as a focused role.

    The Addy Awards presented Artemis with an opportunity to show the community our expertise in web development and responsive design. The exposure they receive from the awards and public relations after the event, augments their ad spend. It’s a very cost-effective way to promote. Even better, it shines a light on our clients and builds morale internally.

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  • Integrated Marketing is Branding, Branding, Branding

    Integrated marketing is something we’ve done for just about every client we’ve ever served.

    At it’s simplest, it’s applying a consistency across all your media and marketing efforts. When a company “speaks in one voice” all their materials are recognizable, at a glance. And the best benefit? It costs less, as we create one body of work from one creative session—and leverage that over different forms of media. From digital to print, signage and display to trade show—the public recognizes your organization, from a unity of design.

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  • eMarketing and Outreach

    As a medium, the internet is the most cost effective way to communicate with your users, customers, prospects and clients.

    Social media is the marketing buzz-word of the day, but unless you create content—unless you are making valuable news and resources available to your subscribers, then you’ve got nothing relevant to say.

    For Availity, a healthcare information network, Eric led the charge, directing their outreach and user communications from 2009-2010.

    From text heavy alert messages, we changed the way they spoke to their customers and prospects. Instead of blindly expecting our users to tune in, we created compelling messaging that addressed their needs and packaged it more like advertising than boring, technical alerts. Using visual ePostcards that linked back to their site, we projected a visual message that addressed needs. With simple linking to informative pages on the marketing website, usage was easily measured.

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