Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Category: Blog

  • Building your Brand

    Building your Brand

    This webinar was help on Wednesday, November 29, 2017 at 1pm ET for Interactive Legal’s round table event—Building your Brand, in 2018.

    InterActive Legal helps you manage a law practice, focused on Elder Care, Estate Planning and Retirement Benefits. As part of their Practice Development, they produce webinars and round table events like this one, that brings experts in the industry together to discuss topics that help you manage and market your firm.

    This event, Building your Brand in 2018, features four experts in complimentary marketing fields.

    Moderated by Vanessa L. Kanaga, InterActive Legal’s Director of Content Development—Vanessa leads a team of experts who create, gather and curate content that helps you run your practice in these specialties areas

    Vanessa Kanaga

    Panelists

    Audrey Ehrhardt, JD, CBC, is the founder of Practice42, an innovative consulting firm and full suite marketing agency for C-Level Executives, creatives, and lawyers. Audrey has unique experience in building and running successful law practices and corporations nationwide.

    Audrey Ehrhardt

    Eric Needle runs Longbow.net, a boutique marketing agency, focused on Branding, Content Marketing and Digital. Longbow has deep experience designing, building, and promoting websites. They built the Interactive Legal site and platform.

    Eric Needle

    Charley Mann helps solo and small firm attorneys build practices they love to run through high-caliber marketing and smarter management decisions. He is the Chief Marketing Officer at Great Legal Marketing, a membership organization founded and run by attorney Ben Glass.

    Charley Mann

    Letha Sgritta McDowell currently serves as InterActive Legal’s Director of Legal Strategy and she practices law with the Hook Law Center. She is licensed to practice in both North Carolina and Virginia and has been an elder law and special needs planning attorney for more than 10 Years.

    Letha McDowell

    For more info, visit interactivelegal.com

    Re-imagine your web platform and invest in your future.

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  • AAF Space Coast earns National Award for Government Relations

    AAF Space Coast earns National Award for Government Relations

    The American Advertising Federation – Space Coast earns 2016 Club Achievement Award

    Local Ad Club, AAF Space Coast, has earned a 2016 Club Achievement Award for their Government Relations work. Winners were honored at The Salute to Achievers Ceremony at ADMERICA, the AAF’s annual national conference, in June in Anaheim, California at the Disneyland Resort. 46 of the American Advertising Federation’s (AAF) member clubs across eight categories of entry recieved such recognition.

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  • American Advertising Awards 2016

    American Advertising Awards 2016

    Artemis Earns Five American Advertising Awards

    Artemis, the Space Coast’s premier internet services firm, was recognized for their Internet development, responsive design, and an Integrated Identity Campaign for client, Brevard Title. Their marketing and development teams earned Addy awards for their own campaigns, Artemis business continuity and internet marketing material.

    The American Advertising Awards recognizes the best in advertising. A three tiered competition, over 40,000 entries vie for awards at the local, regional and national level. Our local club is AAF-Space Coast and Eric Needle, Longbow founder, has served as President this year. We belong to the 4th District, which includes the State of Florida and the Caribbean.

    This year’s awards were presented at the American Advertising Federation’s ceremony on February 27 at the Courtyard by Marriott in Cocoa Beach, Florida. ADDY-CON celebrated the comic book world with MC Stephanie Herndon as BADDY girl.

    Stephanie was hilarious and energized, and joined by a crew of costumed guests including Batman, Superman and Wonder Woman. Captain America was present, though Marvel was under-represented this year.

    In 2015, local attorney Joel Boyd launched title company, Brevard Title. The Marketing team at Artemis, led by Longbow founder, Eric Needle, designed the Brevard Title brand and a series of ads that ran in area publications. This work won a Silver Addy as an identity campaign, with stationary, collateral and promotional items. The team took home Addys for both Brevard Title’s website and its use of responsive design.

    “For the past three years, we’ve focused on phone-first, or mobile focused internet design,” Eric relates. “Responsive design should never be after the fact, but built in from the beginning. As we see mobile usage increasing in huge numbers, we’ve shifted gears and build websites responsive first. For the past three years we’ve done very well at the Addy Awards, particularly in this area . It’s intentional.”

    Ole Goode, Artemis designer, and Eric developed custom content and great photography for the site, capturing the essence of Brevard Title in their logo, our website, and print work. For their advertising, the focus was on brand recognition and distinguishing Brevard Title as an attorney powered mortgage company, a huge advantage for the firm. Three Addy Awards as you launch a new venture helps spread the word about a company focused on quality, appealing to a discerning client base.

    Artemis also earned two additional awards for their integrated campaigns. For the past three years, the strategy at Artemis was to show our expertise in web and responsive design, and promote the company by highlighting it’s advertising campaigns, testimonials, and branding.

    To promote their Business Continuity service line, Eric created a one page sell sheet, full page ad, custom graphics and articles they used in social media and newsletters. And for Internet services, they created a sales kit, highlighting the team’s expertise in WordPress, Magento, and broader offerings.

    Above is a collection of full page magazine ads, our service line campaign. And below our Internet Services one pagers as well as a closeup of the Internet Design And Development sell sheet.

    Eric served Artemis as Marketing Director for three and a half years and continues to be a resource via Longbow. In fact, we’ve run Longbow out of their offices since 2001. Over the past three years, we’ve won 22 Addy Awards, Best of Show Digital and a District Silver Addy.

    For more information, visit Artemis.

    Discover more about the Addy Awards at AAF Space Coast.