Longbow is a Boutique Marketing Agency | Branding, Creative, and Web

Tag: branding

  • Integrated Marketing is Branding, Branding, Branding

    Integrated marketing is something we’ve done for just about every client we’ve ever served.

    At it’s simplest, it’s applying a consistency across all your media and marketing efforts. When a company “speaks in one voice” all their materials are recognizable, at a glance. And the best benefit? It costs less, as we create one body of work from one creative session—and leverage that over different forms of media. From digital to print, signage and display to trade show—the public recognizes your organization, from a unity of design.

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  • Social Media Powered Outreach

    Green Futures wants restaurants to stop wasting their fryer oil.

    Driven to make biodiesel and partnered with a biodiesel refinery, Green Futures has a plan to turn waste oil into fuel. The concept is nothing new, though the way they go about it is special and benefits local economies.

    It’s true. Diesel engines can run on fuel made from used vegetable oil. Celebs from Daryl Hannah to our pals at GreaseCar.com know that it makes sense to run our cars on old french fry oil. But the idea hasn’t grown up that much. It hasn’t reached critical mass, even in an era of pricey petrol.

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  • Clean Corporate Image in All Media

    Integrated Marketing is speaking in the same voice, in all media to project a consistent message.

    With Corporate identity, it is critical to stay on task and keep all your marketing collateral and outreach on theme. Everything a customer or prospect sees need to be consistent. It needs to project the same values and messaging. The user should subconsciously know it comes from you. Everything we do at Longbow.net is focused on this—continual brand reinforcement and promotion. That’s the Brand and Content we talk about.

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